(3 minutes)

What gives a diamond the life that allows it to catch someone’s eye across a dark room?

How well a diamond handles the light it receives will determine its beauty.

Brilliance, Sparkle and Fire describe the mesmerizing light that radiates from a beautiful diamond.

The more light the better.                         (Light Quantity)
The sharper the light the better.              (Light Quality)
The richer the light the better.                 (Light Performance)